If you run Google Ads for your business, it is important to know that big changes are happening in 2025. Google is updating how ads are shown, tracked, and managed across Search, YouTube, and more.
At Vermillion Digital Marketing, we help small businesses in Pawling, Brewster, Carmel, and nearby areas stay ahead of these changes. Here is a simple breakdown of what is changing and how to keep your ads working.
✅ Key Google Ads Changes in 2025
1. Performance Max Is the New Default
Google is now pushing advertisers to use Performance Max campaigns instead of the standard Search or Display campaigns. These campaigns:
- Use artificial intelligence to run across all Google platforms (Search, Maps, YouTube, Gmail, and more)
- Require less manual setup
- Depend on strong images, videos, and website content
Performance Max can work well, but only if it is set up correctly. Otherwise, you could waste money fast.
2. Less Control Over Keywords
Google has reduced the power of exact match and phrase match keywords. Now your ads might show up for searches that are not directly related to your services.
We help clients avoid this by:
- Adding negative keywords
- Monitoring search terms regularly
- Keeping campaigns focused on the right audience
3. More Focus on Video and Visual Ads
Google is now favoring video and image-based ads, especially on YouTube and the Discover feed. If your business does not use visuals, you are missing out.
We can create simple but effective:
- Short promo videos
- Branded image ads
- Mobile-friendly ad formats
4. Less Tracking, More Modeling
With new privacy rules, Google is limiting tracking. Instead, it uses conversion modeling to estimate results. This makes it harder to know what is really working.
We solve this with:
- Google Tag Manager
- GA4 setup
- First-party data from your website
💡 What Should You Do Now?
If you are running your own ads or using outdated campaigns, this is the time to update. Otherwise, you may be spending money without getting real results.
At Vermillion Digital Marketing, we:
- Build Google Ads campaigns that convert
- Optimize ads daily for best results
- Focus on small business goals and budgets
- Provide clear reporting with real numbers
💬 Let Us Help You Stay Ahead
Managing Google Ads in 2025 is not the same as before. But with the right setup, you can still reach local customers and grow online.
We offer affordable Google Ads management, starting at just $150 per month for businesses in Pawling, Brewster, Carmel, and surrounding areas.
